Ron van den Ouweland translates abstract things into tangible objects using plastic. He is often hired by companies to translate vision and brand identity into 3d-prints. His objects inspire meaningful engagement, based on gamification- and co-creation principles. In this personal talk he shares some of the objects he made for himself with his 3D-printer. In doing so he makes us see that plastic can become one of the most valuable things in your life.

As an in[ter]dependent entrepreneur I strive to strengthen brand identities by creating tangible artifacts that trigger relevant associations and inspire meaningful engagement, based on gamification- and co- creation principles. In short, I design for organizational evolution. The common denominator within my projects is the significance of the fourth dimension: time. I always try to leave room for adaptation, so that a design can grow or change over time. I combine this effort with helping others in discovering their own creative capacity, through workshops where design thinking meets rapid prototyping.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at