Frédérique believes that live music can make a vital difference today in the retail market. She has noticed what music in stores can do with people. It is not about the money, it is about more than that. It is all about experience.

Frédérique van den Boomen (1990) is a singer songwriter on piano.
She grew up in a musical family in a small village and she has performed since she was 13 years old at different places as: business events, weddings, theaters, restaurants, funerals and many more. She fell in love with the audience. Currently she is a graduating student Leisure Management at the NHTV in Breda, and she hopes to finish her soon, to pursue her musical career as a singer songwriter.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at