When in 2013 Alexandra’s business wasn’t going well, she decided to go on a quest: in 100 days she would document everything she did to double her monthly income. The result was an honest, inspiring book with a great deal of failures that ultimately lead to her success. 

In 2014 the book got a weekly sequel in nrc.next. Alexandra inspired a lot of struggling independent professionals in Holland and proved that storytelling is the ultimate way to bond with people. But it’s what you share that makes the connection on a deeper level: nobody connects with perfect superheroes.

Writer and speech coach Alexandra Smith (1975) grew up in the ghetto of Amsterdam. Over the last decade she helped many best selling authors, speakers and entrepreneurs with their stories. She has a wide range of expertise in communication, media and theatre.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx